Telenet (one of the largest telecom companies in the Benelux) entrusted Brandy with the task of creating a new brand identity for its portal site. 

We began with a clean slate and... a new name: Zita. A name that emanates top-rate international appeal. And with a subtle double meaning in the language of the local target audience (Zita can be pronounced as "ziet da", meaning "look at that"). 

This new name formed the starting point for an extensive brand identity study. Brandy created a logo inspired by an eye. Intriguing and inviting. Self-explanatory but simultaneously tasting of more. Today, for thousands of surfers, Zita is a window to the world.

After refreshing the visual logo for ONEfm, Brandy created a complete graphic style guide for coherent visual branding. It doesn’t take a Master degree in Communication Sciences to see the importance of coherent branding for media brands – both on and off the air.

Brandy has produced the graphic elements that will brand the communication in print, billboarding and online. A precise style guide determines the guidelines about the use of logos, waves and other graphic elements.

As ONEfm is recognizable by its constant flow of hits, the brand’s visual communication now gets the same instant impact with a clear, transparent and glossy corporate identity.