Brandy took the challenge of creating a look & feel for PRIME. A thorough analysis revealed that the existing logo was the ideal catalyst for the new style. 

In the brand name PRIME you already feel the right atmosphere and lustre. Brandy decided to unleash this potential. 

A star was born. Or better: the stars were born! 

This style further builds upon the foundation that was already in place and is a new step in the direction of efficient PRIME communication across the borders of media. The sky is the limit!

After refreshing the visual logo for ONEfm, Brandy created a complete graphic style guide for coherent visual branding. It doesn’t take a Master degree in Communication Sciences to see the importance of coherent branding for media brands – both on and off the air.

Brandy has produced the graphic elements that will brand the communication in print, billboarding and online. A precise style guide determines the guidelines about the use of logos, waves and other graphic elements.

As ONEfm is recognizable by its constant flow of hits, the brand’s visual communication now gets the same instant impact with a clear, transparent and glossy corporate identity.