The first step in the repositioning of the Swiss radio brand ONEfm is a refreshed visual identity. The new Brandy designed logo is more dynamic and contemporary. At the same time it respects the existing ONEfm visual fundamentals like the logo colour and the underlined O.
After refreshing the visual logo for ONEfm, Brandy created a complete graphic style guide for coherent visual branding. It doesn’t take a Master degree in Communication Sciences to see the importance of coherent branding for media brands – both on and off the air.
Brandy has produced the graphic elements that will brand the communication in print, billboarding and online. A precise style guide determines the guidelines about the use of logos, waves and other graphic elements.
As ONEfm is recognizable by its constant flow of hits, the brand’s visual communication now gets the same instant impact with a clear, transparent and glossy corporate identity.
Comments