Briefing: design a new logo for a tv channel specialised in business news.
Challenge: bear in mind that business news doesn't necessarily have to be boring. Our specialists found inspiration in the Z of the channel's name. But they strove to find gentle, friendly and round shapes. So that in a single glance it would be clear that the channel had more to offer than hard business news. The design was reduced to its purest essence to allow both line and typography to achieve a maximum effect.
Result: an a-typical logo for a unique tv channel. Mission accomplished!