Briefing: design a new logo for a tv channel specialised in business news. 

Challenge: bear in mind that business news doesn't necessarily have to be boring. Our specialists found inspiration in the Z of the channel's name. But they strove to find gentle, friendly and round shapes. So that in a single glance it would be clear that the channel had more to offer than hard business news. The design was reduced to its purest essence to allow both line and typography to achieve a maximum effect. 

Result: an a-typical logo for a unique tv channel. Mission accomplished!

After refreshing the visual logo for ONEfm, Brandy created a complete graphic style guide for coherent visual branding. It doesn’t take a Master degree in Communication Sciences to see the importance of coherent branding for media brands – both on and off the air.

Brandy has produced the graphic elements that will brand the communication in print, billboarding and online. A precise style guide determines the guidelines about the use of logos, waves and other graphic elements.

As ONEfm is recognizable by its constant flow of hits, the brand’s visual communication now gets the same instant impact with a clear, transparent and glossy corporate identity.