With the design for JOE fm, Brandy is writing a new story that fits our integrated branding vision. 

You can follow the auditory story on our Audio Design pages. Here, you can be introduced to JOE's 'face'. You can see the twist from a long way off. And you can also feel JOE's happiness, spontaneity, energy and character.

After refreshing the visual logo for ONEfm, Brandy created a complete graphic style guide for coherent visual branding. It doesn’t take a Master degree in Communication Sciences to see the importance of coherent branding for media brands – both on and off the air.

Brandy has produced the graphic elements that will brand the communication in print, billboarding and online. A precise style guide determines the guidelines about the use of logos, waves and other graphic elements.

As ONEfm is recognizable by its constant flow of hits, the brand’s visual communication now gets the same instant impact with a clear, transparent and glossy corporate identity.