To celebrate the 50th anniversary of the birth of the medium of television, Brandy was asked to develop a visual identity that would give the medium the honour it deserves. 

As appropriate to this kind of golden jubilee we returned to the early beginnings. The rounded shapes of the screens of the very first "goggle boxes" set us on our way towards a minimalist logo. A design that completely captures the essence of this happy occasion.

This special logo, designed especially for this occasion, provides the basis for a well-considered colour code and a full range of derivatives. From a functional on-screen dog to communication at numerous commemorative events to the signature of the specially released DVD compilations: everywhere you looked, the celebrated tv-screen shone in all its glory.

After refreshing the visual logo for ONEfm, Brandy created a complete graphic style guide for coherent visual branding. It doesn’t take a Master degree in Communication Sciences to see the importance of coherent branding for media brands – both on and off the air.

Brandy has produced the graphic elements that will brand the communication in print, billboarding and online. A precise style guide determines the guidelines about the use of logos, waves and other graphic elements.

As ONEfm is recognizable by its constant flow of hits, the brand’s visual communication now gets the same instant impact with a clear, transparent and glossy corporate identity.