From prologue to Champs-Elysées...
The VRT sport channel is going multimedia: Cycling enthusiasts could not only follow the Tour de France live on radio and television, but also via live streaming on the internet and on their mobile phone.
Reason enough for Brandy to step up a gear. Because the medium is part of the message, we delivered this 4-dimensional message in...3D.
In this way the viewer could cycle his or her way, en danseuse, through the different new possibilities of this multimedia approach.