Brandy has already been the permanent media consultant and imaging producer of Radio 2 - the largest public radio station in Belgium - for almost 10 years. With a 30% market share the station has clearly conquered the spot of market leader in the past few years. The station communicates this in a sympathetic way and lets its listeners know that they are 'welcome, to the largest family of Flanders'.
At Brandy we already worked on dozens of projects, from support for strategic decisions, to coaching presenters, producers and technicians, to the creation of channel and program design.
A unique design for the summer
The youngest image campaign was a unique challenge for Brandy: create a contemporary adaptation in Dutch of an existing world hit record.
'We are family' by Sister Sledge received an adapted arrangement and new lyrics. A fragment of it is used as a basis for the image advert that is created by FLEXUS advertising.
Brandy created the necessary edits and an adapted Top of Hour, giving the station its own refreshing and very striking sound for the coming summer.