During the past summer, Radio 2 listeners could send their contributions for a Collab movie. The project was developed by FLEXUS Advertising, which commissioned Brandy to make a Dutch-language adaptation of 'We Are Family', the dance classic from Sister Sledge.
After the commercial for the launch, now the Collab movie too is on air. Both the song and the clip illustrate the bond between Radio 2 and its listeners.
Brandy produced 3 TV commercials based on one concept: Q-music says thank you to its listeners. But not only the station does. An impressive line-up of world stars has the same message: Lady Gaga, Enrique Iglesias, David Guetta, Lenny Kravitz, Snow Patrol, Cee Lo Green and many more bring their version of THANKS TO YOU exclusively for Q.
Brandy pulled all stops for this production: the artist shooting was done all over the world combined with a studio shoot in high tech HD. The super talented dancers are finalists from the TV contest ‘So You Think You Can Dance’.
They’re surrounded by a massive set of LED-walls and 2D & 3D animation graphics.
Enjoy the ad and discover how our passion for radio and branding leads to trendsetting communication.
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