07/03/2012 - It’s an open secret that Brandy has made power intros hot again. Trax FM is the latest client to select this branding weapon. Trax FM is very popular among the Indonesian youngsters. And thus it fulfils its mission: to target ‘the Now Generation’.

About Trax FM

Trax FM was launched in 2000 and is the MRA Group’s radio station for youngsters in Indonesia. The station targets the cool and young people between 15 and 30 years old. The station broadcasts for the million cities of Jakarta and Semarang.

Demo

POWER INTROS for AC

Brandy Power Intros are not the exclusive domain of hit stations. The custom adaptation of lyrics and vocals works wonderfully well for gold and classic tracks too.

Cosmopolitan FM is the first radio station for whom Brandy has created Power Intros on songs of the previous decades. Classics from Beyoncé, Mariah Carey, Nelly, P. Diddy are easily subject to branding 'the Brandy way'.

ABOUT COSMOPOLITAN FM

Cosmopolitan FM targets a modern female audience. It can be listened to by the 9 million inhabitants of Jakarta (Indonesia). The music of Cosmopolitan FM is light and makes you feel at home. At the same time, it aims to achieve an upbeat spirit to help women through their busy schedules. Cosmopolitan FM is part of MRA Broadcast Meda, one of the largest media groups in Asia.