BRANDY LAUNCHES POWER INTROS IN ASIA
After reinventing the power intro and using it to put Q-music on the map, Brandy launches its power intro service now in Asia as well. Hard Rock FM, Indonesia’s leading Broadcast Media Group pop cross-over station, has had its first package produced. The first reactions are extremely enthusiastic.
Power Intros were very popular in the 80s. But ever since Brandy reinvented the concept 10 years ago, more and more stations are rediscovering the added value they can bring to a station.
Not just the DJ’s but the listeners as well are charmed by the wink to the original song, the catchy logos, artist drops, voice over and especially the strong vocal groups.
Hard Rock FM (Indonesia) is one of those enthusiastic supporters: "We are very pleased and proud to be the first in Indonesia to use Power Intros. The production is EXCELLENT and REALLY BLENDS our station’s logo into the music. This is the one of the best alternative strategies to deliver a station’s logo to its listeners."
The power intros on the Brandy website and Facebook wall have already been heard and downloaded tens of thousands of times.
About Hard Rock FM
Hard Rock FM (Jakarta-Bandung-Surabaya-Bali) calls itself as a “Lifestyle & Entertainment Station” with a wide variety of contemporary music and everything that make your ears tingle with sensation. The station always features the latest trends among its listeners.
Hard Rock FM is part of MRA Broadcast Media that also owns I Radio Network, Trax FM Group, Cosmopolitan FM and Brava Radio.