We Are Family // Summer image song

Tags: Radio 2, Soft AC, Summer

We are Family

24/06/2009 - A design for the summer: a con-temporary adaptation of an existing world hit.

The youngest image campaign was a unique challenge for Brandy: create a contemporary adaptation in Dutch of an existing world hit record.

'We are family' by Sister Sledge received an adapted arrangement and new lyrics. A frag-ment of it is used as a basis for the image advert that is created by FLEXUS advertising.

Brandy created the necessary edits and an adapted Top of Hour, giving the station its own refreshing and very striking sound for the coming summer.

1000 Classics // Show Theme

Tags: Radio 2

1000+1 Classics

A radio show that lasts for 7 days, that expands to TV, that glues a few million music lovers to their radio for one week... deserves its own sound.

Brandy produced the imaging for the holiday chart show "1000 Klassiekers" (1000 Classics) on Radio 2. A show theme that captures the essence and the grandeur of the listeners' all-time favorites and fits in nicely with the holiday season.

The basic theme was reworked into dozens of jingles, sweeps and singsweeps. These dress up the whole event: from the kick-off (gathering hundreds of thousands of votes) to the actual broadcast itself between Christmas and New Year's eve.

About Radio 2 & Brandy

For over a decade Brandy supplies the imaging for Radio 2, the Belgian public broadcaster that reaches 1.3 million listeners a day and has a market share of approximately 30%.

Brandy provides strategic advice, coaching and produces the imaging for the station and its programmes.