Q Loves the Summer
10/07/2012 - A successful radio station evolves with its listener’s pace of life. And what a station does with its music and its content, it should also do with its imaging. Q-music shows the way with a complete summer makeover. The sunny summer vibes are translated into a double strapline: “The Summer of Love - Love the Summer”. It’s the foundation for a complete summer imaging package.
Q-Summer Love is made out of 10 basic cuts and a Top of Hour. The music is inspired by today’s hottest summer songs, with some male-colored vocals for extra oomph. We have the full versions lined up, but of course there are lots of ramps, donuts and shotguns too.
Q-music has become one of Europe’s strongest radio brands in just a couple of years’ time. The station pays a lot of attention to its imaging, which is a key element in the brand’s strategy.