Pure Edge // Alternative package

Tags: Pure FM, Alternative

Pure Edge

07/12/2010 - Pure FM chose Brandy for its first fully externally produced jingle package.

Rudy Léonet, PD Pure fm: "We wanted a station sound that was really unique, innovative, closer to our current musical programming and mat-ched Pure FM's DNA. The Brandy team listened a lot to our wishes and let us participate actively in the production, which was very important to us. In the end, the result is really extra-ordinary: big phat sounds, a package that's both homo-geneous and at the same time very diversified. Brandy took the challenge and delivered brilliantly!"

The 12 main themes reflect the music station's distinctive young profile. Each theme comes in a variety of mix-outs: from long talk-over beds to lots of short edits and work parts. A functional TOH kit for news, weather and traffic completes the package.

About Pure FM

Pure FM is the youngster's radio station from the French-language public broadcaster RTBF. It's a young and optimistic station, on the look-out for tomorrow's talent.

Demo

1000 Classics // Show Theme

Tags: Radio 2

1000+1 Classics

A radio show that lasts for 7 days, that expands to TV, that glues a few million music lovers to their radio for one week... deserves its own sound.

Brandy produced the imaging for the holiday chart show "1000 Klassiekers" (1000 Classics) on Radio 2. A show theme that captures the essence and the grandeur of the listeners' all-time favorites and fits in nicely with the holiday season.

The basic theme was reworked into dozens of jingles, sweeps and singsweeps. These dress up the whole event: from the kick-off (gathering hundreds of thousands of votes) to the actual broadcast itself between Christmas and New Year's eve.

About Radio 2 & Brandy

For over a decade Brandy supplies the imaging for Radio 2, the Belgian public broadcaster that reaches 1.3 million listeners a day and has a market share of approximately 30%.

Brandy provides strategic advice, coaching and produces the imaging for the station and its programmes.