Pure Edge // Alternative package
Pure Edge
07/12/2010 - Pure FM chose Brandy for its first fully externally produced jingle package.
Rudy Léonet, PD Pure fm: "We wanted a station sound that was really unique, innovative, closer to our current musical programming and mat-ched Pure FM's DNA. The Brandy team listened a lot to our wishes and let us participate actively in the production, which was very important to us. In the end, the result is really extra-ordinary: big phat sounds, a package that's both homo-geneous and at the same time very diversified. Brandy took the challenge and delivered brilliantly!"
The 12 main themes reflect the music station's distinctive young profile. Each theme comes in a variety of mix-outs: from long talk-over beds to lots of short edits and work parts. A functional TOH kit for news, weather and traffic completes the package.
About Pure FM
Pure FM is the youngster's radio station from the French-language public broadcaster RTBF. It's a young and optimistic station, on the look-out for tomorrow's talent.

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