07/12/2011 - Q-music pulls out all stops to become THE Christmas station of The Netherlands.
The station has always had a lot of attention for its imaging. Now they do away with all regular imaging elements for a couple of weeks and put on a fresh seasonal jacket.
Q found the basis in Jingle JOE, which was produced for JOE fm in Belgium. The package has gotten a makeover so it fits perfectly with today's hits. But the obligatory chimes, tambourines and Christmas bells are still there. Yes, Christmas can also sound contemporary.
The icing on the (Christmas)cake is a new custom made Top of Hour.