Horizon

RTL Radio extends its news/talk package

18/09/2012 - The Luxembourg market leader came to Brandy for a follow-up to the successful sonic rebranding in 2011.

Horizon is a compact and super-functional imaging package custom made created for RTL. A strong two-part sonic logo ensures instant recognition. The acoustic arrangement and subtle touches of sound design create a warm yet contemporary feel.

Four station idents and themes for weather and traffic provide basic material for a toolbox with maximum functionality. It can be used in spoken word blocks as well as in musical programmes. Each basic theme breaks down into various elements that are also handy for branding liners and spots. .

About RTL

RTL Radio Lëtzebuerg is part of the largest media group in Europe. A generalist radio station, RTL stays very close to its listeners. RTL Radio is the undisputed leader in its market - according to the latest figures from TNS Ilres Plurimedia - the station reaches no less than 43% of the population over 12 years of age.

Demo

Q Loves the Summer

10/07/2012 - A successful radio station evolves with its listener’s pace of life. And what a station does with its music and its content, it should also do with its imaging. Q-music shows the way with a complete summer makeover. The sunny summer vibes are translated into a double strapline: “The Summer of Love - Love the Summer”. It’s the foundation for a complete summer imaging package.

Q-Summer Love is made out of 10 basic cuts and a Top of Hour. The music is inspired by today’s hottest summer songs, with some male-colored vocals for extra oomph. We have the full versions lined up, but of course there are lots of ramps, donuts and shotguns too.

About Q-music

Q-music has become one of Europe’s strongest radio brands in just a couple of years’ time. The station pays a lot of attention to its imaging, which is a key element in the brand’s strategy.

Demo