Horizon // News/Talk package

Tags: RTL, News/Talk

Horizon

Station imaging & service bed for RTL

21/09/2011 - Horizon is a compact and super-functional imaging package created for RTL Radio.
A strong dual sonic logo ensures instant recog-nition. The acoustic arrangement and subtle touches of sound design create a warm yet contemporary feel.

Two station idents and themes for weather and traffic provide basic material for a toolbox with maximum functionality that can be used in spoken word blocks as well as in musical programmes. Each basic theme breaks down into various elements that are also handy for branding liners and spots.

About RTL

RTL Radio Lëtzebuerg is part of the largest media group in Europe. A generalist radio station, RTL stays very close to its listeners.
RTL Radio is the undisputed leader in its market - according to the latest figures from TNS Ilres Plurimedia - the station reaches no less than 43% of the population over 12 years of age.

Demo

1000 Classics // Show Theme

Tags: Radio 2

1000+1 Classics

A radio show that lasts for 7 days, that expands to TV, that glues a few million music lovers to their radio for one week... deserves its own sound.

Brandy produced the imaging for the holiday chart show "1000 Klassiekers" (1000 Classics) on Radio 2. A show theme that captures the essence and the grandeur of the listeners' all-time favorites and fits in nicely with the holiday season.

The basic theme was reworked into dozens of jingles, sweeps and singsweeps. These dress up the whole event: from the kick-off (gathering hundreds of thousands of votes) to the actual broadcast itself between Christmas and New Year's eve.

About Radio 2 & Brandy

For over a decade Brandy supplies the imaging for Radio 2, the Belgian public broadcaster that reaches 1.3 million listeners a day and has a market share of approximately 30%.

Brandy provides strategic advice, coaching and produces the imaging for the station and its programmes.