Explore // News/Talk package

Tags: DRadio Wissen

Explore

Sounddesign for the new public radio DRadio Wissen.

19/01/2010 - The briefing was quite a chal-lenge: create an on-air design that fits the radio of the future, that's highly functional and that stays clear of any traditional radio jingle solution.

In response, Brandy created Explore: a com-plete imaging solution based on 8 musical atmospheres. Each atmosphere matches the specific subject of the programme like news, media & books or science. Discover each complete atmosphere in the tunes section of this page.
Explore combines unique alienated musical atmospheres and elements from the real world. A wide array of tools are derived from every theme to create a complete identity for each programme.

About DRadio Wissen

The new news-talk station from the German public broadcaster built its programming around a repeated 2-hour format, covering 8 subjects in 8 quadrants of 15 minutes. Brandy proposed an on-air design that gives each subject its own distinct sound yet creates a sense of unity across the station.

Demo

1000 Classics // Show Theme

Tags: Radio 2

1000+1 Classics

A radio show that lasts for 7 days, that expands to TV, that glues a few million music lovers to their radio for one week... deserves its own sound.

Brandy produced the imaging for the holiday chart show "1000 Klassiekers" (1000 Classics) on Radio 2. A show theme that captures the essence and the grandeur of the listeners' all-time favorites and fits in nicely with the holiday season.

The basic theme was reworked into dozens of jingles, sweeps and singsweeps. These dress up the whole event: from the kick-off (gathering hundreds of thousands of votes) to the actual broadcast itself between Christmas and New Year's eve.

About Radio 2 & Brandy

For over a decade Brandy supplies the imaging for Radio 2, the Belgian public broadcaster that reaches 1.3 million listeners a day and has a market share of approximately 30%.

Brandy provides strategic advice, coaching and produces the imaging for the station and its programmes.