Sounddesign for the new public radio DRadio Wissen.
19/01/2010 - The briefing was quite a chal-lenge: create an on-air design that fits the radio of the future, that's highly functional and that stays clear of any traditional radio jingle solution.
In response, Brandy created Explore: a com-plete imaging solution based on 8 musical atmospheres. Each atmosphere matches the specific subject of the programme like news, media & books or science. Discover each complete atmosphere in the tunes section of this page.
Explore combines unique alienated musical atmospheres and elements from the real world. A wide array of tools are derived from every theme to create a complete identity for each programme.
About DRadio Wissen
The new news-talk station from the German public broadcaster built its programming around a repeated 2-hour format, covering 8 subjects in 8 quadrants of 15 minutes. Brandy proposed an on-air design that gives each subject its own distinct sound yet creates a sense of unity across the station.