The Kick - Vol. 1

Imaging for one of Switzerland's CHR leaders

13/09/2010 - Let's not talk about chocolate (which one is better: Belgian or Swiss?) but about successful radio brands!

In an effort to reposition its radio brand, the Swiss broadcaster ONEfm, joined forces with both Brandy's graphic and audio design depart-ment. The result: a refreshed visual logo, a slo-gan that grasps the essence of ONEfm, a re-cognizable sonic logo and a jingle package where image, lyrics and sound all come together. 
The Kick - Vol. 1 comes with a large number of mixouts and workparts, the ultimate toolbox for the ONEfm in-house production team. Discover 'the Fun, the Kick, the Music' in this new CHR package or have a peek at the new ONEfm logo.

We are One

ONEfm is a Swiss commercial broadcaster with a strong anchorage in Geneva and Lausanne.

Demo

The Kick for Toulouse FM

11/12/2012 - The successful package 'The Kick' is now on air in the 4th city of France. And again the package has gotten a complete makeover.

Axel Noblet, on air manager: “There is a before-Brandy and an after-Brandy!  The package has given our station a considerable upgrade. Now we can compete with the big national networks.
We wanted to have an avant-garde imaging that went one step beyond the package as it originally was: more effects, freshness, sexiness and pushing the creative limits of the Brandy creative team.
The final result exceeds our wildest expectations. Each jingle is a perfect match perfect with our Hits & Latino playlist.
Because of Brandy’s work, Toulouse FM is now very clearly identifiable and has all the strengths to increase its impact."

ABOUT TOULOUSE FM

Toulouse FM is broadcasting for the French city of Toulouse since 2008. It’s a part of “les Indés radios” and has a daily reach of 40.000 listeners (source médiamétrie 2011/2012)

Demo