08/02/2012 - K-FM brings Brandy’s most popular jingle package to the African continent. The station wants its listeners to taste from a fresh musical approach and accurate news reporting. K-FM is Rwanda’s newest radio station and broadcasts from Kigali. It’s owned by the Nation Media Group, which publishes several newspapers and operates both radio and TV stations in several African countries.

For its imaging K-FM selected tracks from the The Kick packages. The station’s name and slogan have been smoothly integrated into the tracks so it sounds totally custom made for K-FM.

ABOUT THE KICK

The Kick was originally produced for ONEfm in Switzerland. The package has since started an international career: apart from the adaptation for Metropolys (France). it's also been reworked for City Music (Belgium) and Glow FM (the Netherlands).

The Kick consists of 2 volumes and comes with dozens of mix outs and tools that help radio DJs to create the perfect on-air flow.

Demo

The Kick for Toulouse FM

11/12/2012 - The successful package 'The Kick' is now on air in the 4th city of France. And again the package has gotten a complete makeover.

Axel Noblet, on air manager: “There is a before-Brandy and an after-Brandy!  The package has given our station a considerable upgrade. Now we can compete with the big national networks.
We wanted to have an avant-garde imaging that went one step beyond the package as it originally was: more effects, freshness, sexiness and pushing the creative limits of the Brandy creative team.
The final result exceeds our wildest expectations. Each jingle is a perfect match perfect with our Hits & Latino playlist.
Because of Brandy’s work, Toulouse FM is now very clearly identifiable and has all the strengths to increase its impact."

ABOUT TOULOUSE FM

Toulouse FM is broadcasting for the French city of Toulouse since 2008. It’s a part of “les Indés radios” and has a daily reach of 40.000 listeners (source médiamétrie 2011/2012)

Demo