11/12/2012 - The successful package 'The Kick' is now on air in the 4th city of France. And again the package has gotten a complete makeover.
Axel Noblet, on air manager: “There is a before-Brandy and an after-Brandy! The package has given our station a considerable upgrade. Now we can compete with the big national networks.
We wanted to have an avant-garde imaging that went one step beyond the package as it originally was: more effects, freshness, sexiness and pushing the creative limits of the Brandy creative team.
The final result exceeds our wildest expectations. Each jingle is a perfect match perfect with our Hits & Latino playlist.
Because of Brandy’s work, Toulouse FM is now very clearly identifiable and has all the strengths to increase its impact."
Toulouse FM is broadcasting for the French city of Toulouse since 2008. It’s a part of “les Indés radios” and has a daily reach of 40.000 listeners (source médiamétrie 2011/2012)