Maximum Q - Vol. 1

14/03/2011 - Radio is all about never standing still and surprising your listeners every day over and over again. Imaging is a key element in keeping a radio station sounding fresh. For the 5th time, Q-music has come to Brandy to do just that.

The brief was to build on the solid foundation of the Q-branding and to develop a new sound that matches the leadership role of Q-music.

The result could possibly be the beginning of a new direction in European CHR-imaging: less noise, a more musical feel and yet a lot of varia-tion and a big vocal sound. It's a large and posi-tive package of super musical cuts that are a perfect match for today's hit music.

Maximum Q comes in 2 volumes, 43 cuts all to-gether: 16 jingles, 2 tunes, 3 service beds, 10 Short ID's and 12 Ramps.

"Phat Shit" was the first reaction from the Q-DJs when they heard the new package. Discover on these pages what that's all about.

Demo

The Kick for Toulouse FM

11/12/2012 - The successful package 'The Kick' is now on air in the 4th city of France. And again the package has gotten a complete makeover.

Axel Noblet, on air manager: “There is a before-Brandy and an after-Brandy!  The package has given our station a considerable upgrade. Now we can compete with the big national networks.
We wanted to have an avant-garde imaging that went one step beyond the package as it originally was: more effects, freshness, sexiness and pushing the creative limits of the Brandy creative team.
The final result exceeds our wildest expectations. Each jingle is a perfect match perfect with our Hits & Latino playlist.
Because of Brandy’s work, Toulouse FM is now very clearly identifiable and has all the strengths to increase its impact."

ABOUT TOULOUSE FM

Toulouse FM is broadcasting for the French city of Toulouse since 2008. It’s a part of “les Indés radios” and has a daily reach of 40.000 listeners (source médiamétrie 2011/2012)

Demo