Viva

When Eric Gilson, director of VivaCité, contacted Brandy and unveiled his ambitious plans, there was no doubt that this project would create sparks.
Brandy provided the impulse for an integrated design, starting with an audio logo. With 20 jingles including all possible derivatives, a new image for the news, weather and traffic, the friendliest of all RTBF radio stations was given a new contemporary sound.

From slow to fast, from full sings to short-cuts: discover the warm-hearted sound of Viva - Volume 1!

In the meantime, it has turned out that the new image can be used as a driving force to update the station in its totality. Step by step, Brandy is helping with the rollout of this project.

Contact us for more information about the Viva packages.

05-03-2013 - During the time that many Belgians went skiing in Switzerland, Rhône FM went the opposite direction. Not that there was much skiing to do in Brussels... But in the Brandy studios the foundation was laid for a restyling of the Valais area market leader.

Olivier Delaloye, PD Rhône FM, defined 5 distinct musical styles for the station’s new jingle package: electro, pop, rock, RnB & disco. The challenge for Brandy’s creative team was to create a coherent branding sound within those diverse musical directions.

The result: Hit Collection, an AC package of 5 jingles, 1 Top of Hour and several service beds.

ABOUT RHONE FM

Rhône FM is the leading radio station in Valais, the South West of Switzerland. The station is one of the 5 best listened to regional stations in French speaking Switzerland and reaches approximately 70,000 listeners.

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