When Eric Gilson, director of VivaCité, contacted Brandy and unveiled his ambitious plans, there was no doubt that this project would create sparks.
Brandy provided the impulse for an integrated design, starting with an audio logo. With 20 jingles including all possible derivatives, a new image for the news, weather and traffic, the friendliest of all RTBF radio stations was given a new contemporary sound.
From slow to fast, from full sings to short-cuts: discover the warm-hearted sound of Viva - Volume 1!
In the meantime, it has turned out that the new image can be used as a driving force to update the station in its totality. Step by step, Brandy is helping with the rollout of this project.
Contact us for more information about the Viva packages.