BRANDY WELCOMES SOUVENIRS GARANTIS

07/03/2012 - Brandy is feeling quite at home in Canada. Souvenirs Garantis, the market leader in Québec, wants to keep on seducing its listeners with a unique sound, and found it at Brandy.

Programme director Jack Roy: “Our ageing demographic is evolving and we have to stay on top of it. Our musical format is becoming younger and our imaging has to go along”. Souvenirs Garantis was looking for a station sound that matched their classic hits format, yet gave the station a unique feel. That’s what they found in the La Viva package.

The package consists of 12 basic themes and service imaging for news, weather and traffic, all built around a custom sonic logo. Jack Roy is delighted with the result: “2012 will be a great year for 102.9 Souvenirs Garantis. Thanks to Brandy’s superb work we’re having a ball creating a product that’s impeccable. Merci Brandy!”

About Souvenirs Garantis

Souvenirs Garantis is owned by Cogeco, the Canadian media group that operates 13 radio stations in the province of Québec. The group also has its own news agency.
Souvenirs Garantis is the market leader in Québec with a market share of over 15% (BBM Spring 2011).

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05-03-2013 - During the time that many Belgians went skiing in Switzerland, Rhône FM went the opposite direction. Not that there was much skiing to do in Brussels... But in the Brandy studios the foundation was laid for a restyling of the Valais area market leader.

Olivier Delaloye, PD Rhône FM, defined 5 distinct musical styles for the station’s new jingle package: electro, pop, rock, RnB & disco. The challenge for Brandy’s creative team was to create a coherent branding sound within those diverse musical directions.

The result: Hit Collection, an AC package of 5 jingles, 1 Top of Hour and several service beds.

ABOUT RHONE FM

Rhône FM is the leading radio station in Valais, the South West of Switzerland. The station is one of the 5 best listened to regional stations in French speaking Switzerland and reaches approximately 70,000 listeners.

Demo