Radio 2 and Brandy have been working together for 12 years on branding, DJ coaching and consulting. The latest achievement is a complete imaging makeover.

Alain Ryckman (Network Imaging Director):
"Brandy has a flawless sense for what Radio 2 needs. I’m convinced this package will make Flanders’ largest family sound more contemporary, more human and even more ‘close to you’. A very nice job indeed!”

Radio 2 was looking for a fresh international AC pop sound with an instantly recognizable Dutch vocal. The sound & feel had to match pop classics from the last 5 decades, as well as current soft pop hits. That’s why we created Close 4 You: 12 jingles, A Top of Hour, 2 Show openers, a show theme and imaging for news, weather, traffic and commercial breaks.

Alain Ryckman: “The package was extremely well received by the management, the DJs, the producers and the imaging production team. Our briefing was perfectly translated in a strong package. The right vocals, the right instruments and all in the right places. Both on the radio and in post production we’re going to have fun with this package for a long time!”

About Radio 2

Radio 2 is the most listened to station in the heart of Europe. Belgium’s absolute market leader has a market share of a staggering 32%.

The station broadcasts for the whole of the country. The programming is split into 5 for the 5 different provinces during 5 hours a day.

Demo

05-03-2013 - During the time that many Belgians went skiing in Switzerland, Rhône FM went the opposite direction. Not that there was much skiing to do in Brussels... But in the Brandy studios the foundation was laid for a restyling of the Valais area market leader.

Olivier Delaloye, PD Rhône FM, defined 5 distinct musical styles for the station’s new jingle package: electro, pop, rock, RnB & disco. The challenge for Brandy’s creative team was to create a coherent branding sound within those diverse musical directions.

The result: Hit Collection, an AC package of 5 jingles, 1 Top of Hour and several service beds.

ABOUT RHONE FM

Rhône FM is the leading radio station in Valais, the South West of Switzerland. The station is one of the 5 best listened to regional stations in French speaking Switzerland and reaches approximately 70,000 listeners.

Demo