Radio 2 and Brandy have been working together for 12 years on branding, DJ coaching and consulting. The latest achievement is a complete imaging makeover.
Alain Ryckman (Network Imaging Director):
"Brandy has a flawless sense for what Radio 2 needs. I’m convinced this package will make Flanders’ largest family sound more contemporary, more human and even more ‘close to you’. A very nice job indeed!”
Radio 2 was looking for a fresh international AC pop sound with an instantly recognizable Dutch vocal. The sound & feel had to match pop classics from the last 5 decades, as well as current soft pop hits. That’s why we created Close 4 You: 12 jingles, A Top of Hour, 2 Show openers, a show theme and imaging for news, weather, traffic and commercial breaks.
Alain Ryckman: “The package was extremely well received by the management, the DJs, the producers and the imaging production team. Our briefing was perfectly translated in a strong package. The right vocals, the right instruments and all in the right places. Both on the radio and in post production we’re going to have fun with this package for a long time!”
About Radio 2
Radio 2 is the most listened to station in the heart of Europe. Belgium’s absolute market leader has a market share of a staggering 32%.
The station broadcasts for the whole of the country. The programming is split into 5 for the 5 different provinces during 5 hours a day.