Close 2 You 3

09/09/2009 - A 32% market share is no reason for Radio 2 to rest on its laurels. The station continues to question itself, readjust its course and evolve.

With Close 2 You 3, the last gaps in the existing jingle package are filled and the sequence around the hour transition is thoroughly re-designed. 

Radio 2 opted to have their ToH keep pace with the time of day or the week. Henceforth, mor-ning, noon, afternoon, evening and weekend get a specific touch at the hour. The 5th version was already launched last summer.

This variation is typical of the station that pro-grams very broadly and appeals to a very broad target group. 

The Close 2 You package already includes 46 jingles. The jingles are supplemented with matching news tunes, weather and traffic beds and commercial sounders.

Demo

25/04/2012 - One year after its launch the Mix N Match jingle package has been considerably extended. A remarkable update, because you can’t narrow it down to a single format – just like the radio station the jingle package was produced for.

MNM is not AC, not Hot AC, not CHR... The station's offering is extremely broad and varies between all of them.
So for its styling, MNM opted for a special concept: a jingle-update with 5 new basic cuts for AC or Hot AC, and remixed versions for programmes with a CHR-flavour. Each cut comes with all possible mix-outs.

Demo