Mix N Match // Hot AC package

Tags: MNM, Hot AC, X-mas

Mix N Match

31/03/2011 - MNM, the Belgian public broad-caster's hit radio, organized an international competition for its new on-air imaging. After a first selection a shortlist of 6 European imaging companies was selected.

Rino Ver Eecke (station manager MNM):
"MNM chose Brandy because we instantly felt good about working together; we wanted fresh jingles with a contemporary sound and that's exactly what we found in Brandy's proposals."

Brandy created a new sonic logo that incor-porated both the station's name and the slogan: 'Music & More, MNM'. The package consists of 16 basic cuts, delivered in an abundance of mixouts, and imaging for news, weather, traffic and commercial breaks. 4 super functional beds make the package complete.

Rino Ver Eecke: "The cooperation with Brandy was flawless. Our ideas were realized and with the creative input from Brandy we came to new perspectives."

Demo

Close 4 You // Soft AC package

Tags: Radio 2, Soft AC

Radio 2 and Brandy have been working together for 12 years on branding, DJ coaching and consulting. The latest achievement is a complete imaging makeover.

Alain Ryckman (Network Imaging Director):
"Brandy has a flawless sense for what Radio 2 needs. I’m convinced this package will make Flanders’ largest family sound more contemporary, more human and even more ‘close to you’. A very nice job indeed!”

Radio 2 was looking for a fresh international AC pop sound with an instantly recognizable Dutch vocal. The sound & feel had to match pop classics from the last 5 decades, as well as current soft pop hits. That’s why we created Close 4 You: 12 jingles, A Top of Hour, 2 Show openers, a show theme and imaging for news, weather, traffic and commercial breaks.

Alain Ryckman: “The package was extremely well received by the management, the DJs, the producers and the imaging production team. Our briefing was perfectly translated in a strong package. The right vocals, the right instruments and all in the right places. Both on the radio and in post production we’re going to have fun with this package for a long time!”